Creating good digital products can be a challenging job. While the number of challenges is endless, the reasons are rooted in the same things. The product map is a tool to navigate the complexity of building digital products. It is a mental model that contains a list of elements relevant to the creation of digital products.
Analyzing and acting on questions like
becomes way more manageable.
Use it to analyze, reflect on, create, and communicate aspects of product management. It is created independently of existing methodologies to be applicable in most companies.
The steps to use the map are mostly the same for any type of situation. The prerequisite4 is to get an understanding of the meaning of the elements. In some cases, it makes sense to remove or add elements depending on your context (e.g. pricing, business model, ecosystem, use case, etc.)